Beyonce will be THE act at this year’s “Made In America Festival”, totally sponsered by Budweiser! Billboard reports the following:
Beyonce and Nine Inch Nails top an eclectic lineup for Budweiser’s second annual Made In America Festival, scheduled to return to Philadelphia for Labor Day weekend on Aug. 31 and Sept. 1. Jay-Z once again curated this year’s roster, but will not perform unlike last year’s headlining set. Tickets went on sale Wednesday to American Express cardmembers and fans of the Budweiser Made In America Facebook page exclusively through Tuesday April 16 at 10 p.m. ET. Public on sale begins Wednesday April 17.
Other performers announced today, via Made In America’s Spotify playlist, include Queens of the Stone Age, Deadmau5, Phoenix, Calvin Harris, Empire of the Sun, Imagine Dragons, Wiz Khalifa, Kendrick Lamar, Macklemore & Ryan Lewis, Miguel, Public Enemy, Nero, 2 Chainz, Gaslight Anthem, A$AP Rocky, Walk The Moon, Solange, Feed Me, Porter Robinson, Wolfgang Gartner, Emeli Sande, Haim, Schoolboy Q, Ab Soul, GTA, Robert DeLong, Red Light, Rudimental, Aluna George, Jay Rock, Jessie Rose and TJR.
“The point of having that diversity in our music lineup we’re trying to expose the people to different types of music,” says Paul Chibe, Budweiser’s VP of marketing. “Much like last year, where if you never saw Pearl Jam but you’re a Jay-Z fan, we want fans of Beyonce or Calvin Harris or Wiz Khalifa to have the opportunity to see Nine Inch Nails or stuff they might have seen for awhile like Public Enemy. That eclectic mix creates an opportunity for us to really show the impact of music and culture.”
The inaugural Made In America was a notable success, having grossed $5 million in ticket sales and attracting nearly 80,000 people, according to Billboard Boxscore. This year’s festival will also once again benefit the United Ways of Greater Philadelphia and Southern New Jersey, Lancaster County, PA. The festival will also be produced for a second year by ad agency Translation, in which Jay-Z is a partner.